Our Expert Team

Simon Pollard – Director of PCG Consultancy Services
Simon Pollard - Director of PCG Consultancy Services
Simon’s full bio

Simon is a Global leader in Sales, Marketing and Operations with decades of experience in both Academic and Trade publishing including Pearson where he managed trading operations of up to £40m turnover p.a.

Sean Catford – Head of Strategic Management Services
Sean Catford - Head of Strategic Management Services
Sean’s full bio

Sean is a leader in Sales, Marketing and Operations delivering and leading on business growth for market leading education organisations including Reed Elsevier, Wolters Kluwer and Pearson

Abby Coften – Head of Digital Marketing and Marketing Services
Abby Coften - Head of Digital Marketing and Marketing Services
Abby’s full bio

Abby is a CIM-qualified digital marketer and trainer with over 15 years’ experience managing successful campaigns for some of the world’s leading publishers including Pearson, Hodder and Macmillan

Paul East – Head of Author Management Services
Paul East - Head of Author Management Services
Paul’s full bio

Paul has been planning and managing marketing campaigns for authors for his entire professional life including work with some of the UK’s biggest entertainment, factual and children’s properties for the BBC

Lawrence Rosenthal – Head of IP Licensing Services
Lawrence Rosenthal - Head of IP Licensing Services
Lawrence’s full bio

Lawrence is a seasoned rights, licensing, and intellectual property director with an elite licensing team delivering nearly $30M in annual sales and who has conducted business in more than 30 countries

Simon Pollard – Director of PCG Consultancy Services
Simon Pollard - Director of PCG Consultancy Services

•  Sales effectiveness & enablement
•  Change Management
•  Business Development
•  Customer Relationship Management & Collaboration
•  Interim & Strategic Management
•  Planning and executing cost effective supply chain solutions with unparalleled knowledge and contacts within the global distribution network
•  Managing a global supply network

Simon successfully delivered for Pearson plc. the world’s leading publisher and education company in their Global Academic and Trade publishing divisions. His background has been in Global Senior Leadership Sales, Marketing and Commercial operational capacities for trading operations of up to £40m turnover p.a. with full budgetary responsibility. He has a deep understanding of industry drivers which will ensure the delivery of world-class publishing services customised for your business needs within the Academic Education, Trade and B2B markets.

I’ve worked with Simon over a number of years in the various roles he has held at Pearson. I’ve always found him to be an open and engaging colleague, with a positive outlook. He has excellent industry knowledge, particularly in the academic and schools publishing sphere (covering print and digital formats, for everything from traditional textbooks, to courseware, assessment platforms etc). Given that extensive knowledge base its not a surprise to me that Simon is now looking to utilise those skills in a consultancy role for his next challenge. I can see how his knowledge and experience would add value to authors, publishing houses and aggregators (retailers, libraries and wholesale) in rights management, strategic sales management and planning and content marketing’.

David Prescott , Chief Executive Blackwell Ltd

As a business we have worked with Simon for many many years. He has in depth knowledge across the educational and academic publishing channels embracing the multitude of complexities needed to bring a book to market and reach its desired destination and commercial goals. On a personal level Simon is an approachable, honourable and sincere individual who is able to make and take difficult conversations and decisions, not just the easy ones. His advice and guidance should prove constructive to anyone trading in this commercial channel’.

Simon Morely, Buying Director Gardner’s

Simon’s role as Chair of the Governing Body came at a time when the school was going through significant change and striving towards school improvement. Simon led the school’s governing body to ensure all of the team played an effective and active part in the development of the school. His attention to detail and determination, ensured only the best outcomes. Simon’s relationships with all stakeholders was a key factor in his aspirations, resulting in the excellent reputation the school holds in the community today’.

Annette Mashru, Headteacher Saint Andrew’s School, Chinnor
Sean Catford – Head of Strategic Management Services
Sean Catford - Head of Strategic Management Services

•  Business Strategy
•  Customer segmentation & engagement
•  Sales effectiveness and enablement
•  Operational delivery
•  Interim Management

An experienced Sales, Marketing and Operations leader in the UK education market. Sean is an expert in delivering business growth and retention through digital and print content and market leading qualifications. Leadership positions in Reed Elsevier, Wolters Kluwer and Pearson. Specific interests include delivering market leading technology into the UK Schools market to enhance teaching and learning and therefore student outcomes.

Sean is an excellent Sales Director who has had responsibilities for significant revenues and sizeable sales team. He is extremely strategic, well organised and plans meticulously. He has excellent leadership skills and engages well with teams, whether these are field or office based. He has taken responsibility for large sales team restructures, and always deliver them in a well organised and conscientious way. He is a strategic thinker and contributes very well to wider business discussions.

Jill Duffy, Chief Executive – OCR
Sean provided one of the most significant influences on my own career, encouraging me to reflect and consider before jumping to a decision. His calm and measured evaluation of business issues has remained with me as a benchmark for my own approach in similar situations. I was fortunate enough to collaborate closely with Sean across a number of projects and leadership teams during the six years we shared at Pearson. During that time, I can’t remember walking away from a conversation with Sean without thinking something that I hadn’t thought before – a tribute to his ability to bring a balance of innovation, contrast and challenge to any business discussion.
Phil McGuire, Head of Finance - British Medical Journal
I worked with Sean for many years whilst we were both at Pearson and was always grateful for his ability to deliver change when needed. Together we worked closely on several major change programs, within which Sean was often the lead for positioning and articulating the strategic rationale. Furthermore, he used his strong leadership skills in both the implementation of the program and to bring others on the journey with him. A great leader and deeply experienced in running successful sales organisations, Sean is a great addition to any leadership team.
David Phillips, Executive Director, Market Strategy, Products and Services. City and Guilds.
Abby Coften – Head of Marketing Services
Abby Coften - Head of Digital Marketing and Marketing Services

• Digital Marketing with expertise in organic and paid Social Media, Google Adwords and Email Marketing
• Market Research, Digital Marketing Planning and Strategy
• Copy writing & Sales enablement tools
• Digital Marketing Bespoke Training

Abby Coften is a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade, non-fiction, children’s and educational publishers. She has initiated campaigns for a wide range of high-profile titles and series including BFI Books, The RSC Shakespeare, Conran Octopus, Teach Yourself Series, Leon: Ingredients and Recipes, Michel Thomas, Financial Times Business as well as English Language Teaching, Academic and Non-Fiction Consumer bestsellers.

‘Abby has managed a range of complex campaigns and projects for us over recent years and always delivers on time and to a very high standard. Abby has conducted in-depth research and analysis to help inform our product development and marketing plans. She is also highly creative, an adept copywriter and campaign manager, well versed in delivering campaigns with impact across social, web and traditional channels. I would highly recommend Abby as an asset to any project or team and know many of my colleagues would say exactly the same.’

Nicola Adams, Head of Marketing, Pearson

Abby is one of the best marketers I’ve ever worked with. She achieves great results, often on limited budgets. She was instrumental in a number of successful launches for us and has a firm grasp of both strategy and the nitty-gritty of running great campaigns.’

Sam Richardson, CEO, SPCK
Abby is a highly effective marketing and publicity manager with an organised and thorough approached coupled with a creative vision to really bring projects to life. From the moment I met her I felt confident I was in the best possible hands and have been busy with promotional work since my book launched a few months back. Not only that but everyone loves her! She came to my book launch party and my whole family and all my contacts were complimenting her sunny personality after the event! Just brilliant and an asset to any company.’ Kate Russell – BBC Click Presenter, ITV Daybreak Sofa Guest, TEDx Talks presenter, author of debut novel Elite: Dangerous, and technology book Working the Cloud, and winner of the 2015 UK Blog Awards for best individual digital and technology blog
Kate Russell , BBC Click Presenter
Paul East – Head of Author Management Services
Paul East - Head of Author Management Services

• Author marketing planning and strategy solutions
• Product positioning, creation and development support and strategy
• Author liaison, communication and support services
• Product creation and development support and strategy
• Market and audience research
• Author profile, platform and promotional support and strategy

Paul has been working with books and authors his entire professional life. After over 15 years in front-line book retail he shifted his career into marketing and retailing books for some of the UK’s biggest entertainment, factual and children’s properties for the BBC. Since 2006, Paul has been planning and managing UK-wide and international marketing campaigns and supporting the marketing goals and objectives for hundreds of professional business authors.

Lawrence Rosenthal – Head of IP Licensing Services
Lawrence Rosenthal - Head of IP Licensing Services

• IP Licensing Marketing, Negotiations, and Ongoing Management & Protection
• International Marketing Development Strategies
• Identification of Strategic Partnerships to Facilitate Global Grow
• Expertise in Maximizing Exploitation of US Marketplace

Seasoned rights, licensing, and intellectual property director with a strong record of growing sales, effectively managing a sales organization, establishing work procedures and product development processes, and determining sales and pricing policies. Director of elite licensing team delivering nearly $30M in annual sales, who has conducted business in more than 30 countries across Europe, Asia, Africa, and North and South America. Fluent in French, knowledge of Mandarin Chinese.

Lawrence is one of the best if not the best person I have known in the rights business. I have known Lawrence for almost twenty years now since I was with Pearson Asia, buying rights from him and his team. There were times when the deals were so complicated as they involved so many parties, Lawrence was able to sort out those issues on a win-win basis. His calm and friendly manner in dealing with people and issues makes him such a wonderful person to deal with. Even after leaving Pearson and joining World Scientific Publishing, meeting Lawrence at Frankfurt Book Fair every October is always one of the highlights of my trip there.
Chua Hong Koon, Director of Publishing of World Scientific Publishers
Lawrence created and led perhaps one of the most accomplished teams of international rights sales people in the publishing industry through a period of rapid growth and a time of very complex changes. He is a fantastic team leader, which is evident from the love and respect that his team members have for him and the steadfast performance of the group. I have been an internal customer for Lawrence and have also met with several of his external customers. He has built enduring relationships with his customers, nurtured with empathy and responsiveness and this is borne out by the goodwill he and his team have earned in the marketplace.
Subroto Mozumdar, CEO Ananda Publishing Company
I worked with Lawrence and his rights team at Pearson for roughly twenty years. This was a period of great change and transformation at Pearson; but through it all Lawrence kept his team focused and effective. Lawrence often managed a delicate balancing act: he had to support the needs of his key international customers while also supporting the business objectives of the Pearson portfolio teams. These were sometimes at odds with one another. And as demand across international markets shifted and the makeup of his portfolio of titles changed, Lawrence had to ensure that his team was always focused on the best opportunities. He did a remarkable job. He was always collaborative, calm, and strategic. His team was always responsive and professional. It was a pleasure to work with Lawrence.
Mark Taub , VP and Publisher at Pearson

If you would like market-leading expertise and the right level of support to grow your business we would love to hear from you.
Please leave your email details on our contact page or give us a call on 07909 974 729